Dr. Sananda Mukherjee

Assistant Professor I

Dr. Sananda Mukherjee holds a PhD in Health Communication from Manipal Institute of Communication, MAHE Manipal. Her expertise includes Advertising, Health Communication, and Integrated Marketing Communication. Dr. Mukherjee’s research focuses on health communication and advertising, with publications in reputed journals and patents in healthcare communication. She has presented her research at leading international conferences, including IAMCR, and is a recipient of the IAMCR Travel Grant. At KSMC she teaches undergraduate and postgraduate courses in Advertising and Integrated Marketing Communication, guides student research, and actively integrates industry-oriented pedagogy through live projects and collaborations with national and international organizations.

EDUCATIONAL QUALIFICATION

B.A(Hons.) Journalism & Mass Communication from Asutosh College, Calcutta University/ MA in Journalism and Mass Communication from Sharda University/ PhD Health Communication from Manipal Institute of Communication, MAHE Manipal

COURSE EXPERTISE

Advertising, Marketing, Health Communication

RESEARCH INTERESTS

  • Advertising, Marketing, Health Communication, Public Health

Administrative Responsibilities

  • FIC- Social Media, Library, Girls Hostel

Awards and Achievements

IAMCR Travel Grant Award 2024, ADC Travel Grant award 2023

Professional Membership

IAMCR Institutional member, ADC Life member

Projects & Consultancies

Strategies for Enhanced Population Engagement and Health Care Seeking for Prevention and Control of Hypertension and Diabetes in India: The STEPS-INDIA Multi-Centre Study/Rs.3,28,64,473/ICMR

Patents and Innovations

  • Mukherjee, S., & Ranjan, A. (2024). Media-induced adoption framework for Reiki in Santhal tribal practices. (Application No: 202431093733 A). IP India. https://iprsearch.ipindia.gov.in/PatentSearch/PatentSearch/ViewApplicationStatus
  • Mukherjee, S (2023). Hospital staff orientation model for navigating noise in healthcare
    communication.(Application No.202331024030 A). IP India. https://iprsearch.ipindia.gov.in/PatentSearch/PatentSearch/ViewApplicationStatus