Dr. Sweta Leena Hota
Assistant Professor II
Dr. Sweta Leena Hota specialises in Marketing and Bank Management with over 10 years of post Ph.D. teaching and research experience along with 8 years corporate experience. She holds her Ph.D. in commerce from Utkal University in the area of Bank Marketing along with Masters of Commerce and Masters in Business Administration from Utkal University. She has published more than 30 research papers including Scopus-indexed (Q1/Q2), WOS listed and ABDC-listed Journals. She serves as a reviewer and editorial board members of various journals. She brings in with her more than 8 years of corporate experience in banks like Citibank and Axis Bank
EDUCATIONAL QUALIFICATION
Ph.D Utkal University, M.Com and M.B.A Utkal University
COURSE EXPERTISE
Marketing , Bank Marketing, Consumer Behaviour
RESEARCH INTERESTS
Consumer Behaviour, Sustainable Marketing, AI and Banking, Customer Relationship
Administrative Responsibilities
Program Co-ordinator of MBA-IEV, IQAC , Examination In-Charge ,
Awards and Achievements
Awarded with the Interdisciplinary Research Excellence Award, 2024 by MAHSA University
Outreach Activity
Organised AoG Camp at Barimund, Bhubaneswar; Education for All Organised at KIIS Siksha Niketan, Cuttack
Professional Membership
Member of Orissa Commerce Association
Patents and Innovations
- INTELLIGENT ASSET MANAGEMENT SYSTEM FOR IOTCONNECTED FINANCIAL DEVICES, Dr.Sweta Leena Hota et.al.,(2023-Published)
- Electronic Blockchain-based Economic Transaction Verification Device, Dr. Sweta Leena Hota et al., (2024- Granted, UK)